The pandemic has negatively impacted many companies, but one business that has not seen a negative impact is the aesthetics industry. The popularity of interactive video platforms has skyrocketed during the COVID-19 pandemic. The final two years have affected beauty trends, attitudes toward self-care, and influenced customer needs in a manner that will impact aesthetic practitioners going forward. And, thus, the “Zoom boom” has been born. Whether may be the ubiquity of interactive video, or simply the fact that people could work at home while recovering, it is obvious the “Zoom Boom” has drawn an unanticipated rise in cosmetic procedures.

During the lockdown, the British Association of Aesthetic Plastic Surgeons says its doctors reported a 70% increase in requests for virtual consultations. It's little surprise that after months of conducting conversations via video call, many of us have learned to analyse – and criticize – our appearances more. Coming from a highly qualified aesthetic and reconstructive plastic surgeon, this information will discuss the way the pandemic is different the interest in aesthetic treatments, and how can clinics manage these changes.

Non-surgical and minimally invasive treatments

When elective procedures were eventually greenlit spring of 2022, dermatologists and plastic surgeons were met by having an overwhelming interest in their services. Working in london, UK, Dr Rozina Ali had many more people arriving, looking for facial treatments. Due to recent data, we are able to observe that interest in non-invasive treatments – like forehead wrinkles, slack skin, loss of definition in the jawline, tired eyes and dark circles – has grown.

This suggests a continuation of last year's shift from alteration to a preference for enhancing one's natural looks and enhancing their self-esteem. Consequently, surgeons should now educate their patients how these can be multi-effectual at targeting a number of concerns, including anti-ageing or fat reduction.

Navigating Your Facial Rejuvenation Options

Along with the increased understanding of patients with regards to their skincare routines, cosmetic surgeons see more interest in nonsurgical procedures to boost the feel and tone of skin. Ageing will be an issue and the work-from-home practice has seen millions of people peering into each other’s homes and also at each other’s faces.

Patients searching for a youthful appearance frequently opt for a face-lift to lessen the feel of sagging skin on the face and jawline. Facelifts are particularly effective at correcting the low neck and face and are created for the scars to be well hidden round the ear or in the hairline.

Whether surgical or non-surgical, eyelid lifts, neck-lifts and face-lifts procedures are now probably the most popular treatments sought in Rozina Ali's practice. Coupled with fat transfer and skin microneedling with enriched stem cells it's the complete 1-2-3 facial rejuvenation package. 

Combining cosmetic surgery with nonsurgical treatments is recommended to be able to give a more comprehensive result for that face. For instance, a face-lift can be simply paired fillers or perhaps a muscle neurotoxin or peels, laser or radiofrequency to stimulate collagen production.

Staying safe is a must

Even with an end towards the pandemic in sight, a lot of companies are extending WFH privileges indefinitely – meaning virtual meetings and unofficial downtime are here to stay. And so we expect this rise in aesthetic surgery to continue. 

If you are looking for advice to help you determine which plastic surgery procedure is the greatest option for you, book a personal consultation with Dr Rozina Ali. So if you're not from the UK, we recommend you read our article on How to find a plastic surgeon you can rely on, and just book an appointment having a qualified cosmetic surgeon.

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