In Perfumery, a distinction between normal perfumes like designer or celebrity perfumes and so-called niche perfumes is made. Per definition, the word niche means something that isn’t developed or produced for a preferably big target group. Most of the time, niche can be explained as the opposite of mainstream. So, exactly what are niche perfumes? And do they even matter?
What Does Niche Mean in Perfumery?
Niche goods are produced for any small target group with extraordinary demands and expectations. When it comes to the perfume industry, the idea of niches can be used differently. Perfumes will always be made to please the nose – no matter who the prospective group might be. In fact, the excellence between normal perfumes and niche perfumes doesn’t really relate to the target group, but to the producing company.
Most perfumes are made by designers like Dolce & Gabbana, Chanel or Hermès. There are also many stars, who launch their very own scents. Christina Aguilera has been doing it and thus has Ariana Grande. But there's also companies that focus on the production of scented things such as candles, body lotions and – obviously – perfumes. The Essenza website offers a broad selection of the best niche perfumes.
How Are Niche Perfumes Made?
Even though the mere manufacture of a perfume is a chemical process based on formulas and reactions, perfumery is an art, a creation. Fragrances contain three layers – the very best, the center and the base. The different layers need to me harmonious, but could also play with each other or complement one another. But exactly how are niche perfumes made?
Scents will always be inspired by, and many of times obtained from 100 % natural ingredients. With respect to the raw materials used, the time this process takes, varies. During the so-called solvent extraction, petroleum is added to the raw material in rotating drums. Afterwards, alcohol is added, which causes the scented oil to increase to the peak, where it can be skimmed off.
Finding the Perfect Blend
When it comes to niche perfumes, experts come together to produce a blend that pleases the nose. Finding the perfect mixture of fragrances is possibly the most challenging step, as it decides upon whether a perfume will be successful on the market.
The Finishing Touches
Once the blend has been set, the oil is combined with alcohol and a little bit of water in order to lessen the potency of the scent. Understanding what exactly the perfume has the aroma of, designers can begin to design a bottle that matches the scent. If the creators are pleased with the result, the perfume can be launched.
What Difference Will it Make?
As, in perfumery, the word niche refers back to the producing company, to not the scent itself, it doesn’t really create a massive difference to the buyer. You will find niche perfumes that have gone through the ceilings. Still, it's harder to become successful for brands that totally focus on scents. For fashion designers or celebrities, a new perfume is merely one more income source. In order to publicize it, they can use their name recognition as well as their marketing budget.
When you are looking at scent and quality, there isn’t a real difference between normal perfumes and niche perfumes. Actually, niche perfume brands are sometimes much more result-oriented and open-minded as normal perfume manufacturers, who're restricted to creations that match their product range.
Is Niche Better (And much more Expensive)?
At 1,29 million USD, Shumukh is the priciest perfume in the world. It comes in a leather display of two meters height and with tons of ornaments. Having that in mind, it might be obvious that the packaging constitutes a huge difference in price.
Creators of niche perfumes usually invest less in packaging and marketing, which saves them money. Those funds can be committed to high-quality ingredients, which take the scent to a higher level. That way, you might even have more for your money.