Every year, 11 million a lot of textiles are dumped into landfills in the United States. It requires approximately 360 gallons of water to produce one pair of underwear. As the days pass, the worldwide climate crisis is just worsening. It's imperative that all companies, brands, and businesses try everything within their capacity to initiate and execute a sustainable transition. The consumer has the responsibility to reside life as 'green' as possible. However, one of the most prominent problems that arise with this particular is accessibility. For the average consumer, living a sustainable every day life is not practical. Most items that are made ethically and sustainably cost higher and are unattainable towards the majority. The benefit of unethical and non-renewable resources continues to overpower consumers unless changes are created.

The textile industry, a sizable contributor to the weather crisis, is ever-growing. Although some brands have started to develop sustainable products, accessibility continues to be sparse. For effective change to occur, it is crucial for textile manufacturers to become bold enough to produce sustainable and attainable products. This is the vision for Gelmart International, a leading intimates manufacturer supplier. This month, Gelmart International took a historic step as they introduced, Kindly, a new line of sustainable intimates featuring the first-ever plant-based bra sourced from sugarcane. The best part of the launch is the fact that these amazing intimates can be found at Walmart stores and online for incredibly affordable prices!

It is easy to visualize that inexpensive will mean you get poor. Intimates require most water post-purchase because of frequent washing. Therefore, the longevity of intimates is cut short because of this. Kindly's intimates might be revolutionary, but are they effective? Allow us to tell you more about Kindly and provide our honest overview of their products!

According to Kindly's ethos, Kindly aims to connect the worlds of sustainability, accessibility, and innovation by creating a proprietary blend of recycled nylon, spandex, elastic and sugarcane to create revolutionary products.” With that said ,, let's break up the reality regarding their products. Kindly launched with:

  • two types of bras, obtainable in sizes 32A – 40DD.
  • Three styles of bralettes, available in sizes S – 3XL
  • Thongs, Hipsters, and Boyshorts, available in sizes S – 3XL in seamless and microfabrication.

The line retails between $11 – $14 and is sold across 3,300 Walmart stores an internet-based at Walmart.com.


Now, that kind of budget range for any top quality intimates line is not common. That kind of price range for any sustainable intimates line is incredible! But are these products incredible? Kindly was kind enough to send over some pieces using their line so that I possibly could give you a genuine review. The team at Kindly sent on the bralette and thong from their line. Let's discuss the general impressions of these two items!

I received the Seamless Bralette in black. Kindly's bralettes are made of recycled nylon and spandex. Some details include removable pads made from plant-based materials, hook and eye closures in the back, and straps that are adjustable with hardware made from recycled materials. The bralettes can be found in triangle, racerback, and scoop styles. My first impression of the bralette was the material quality. Typically, for a lower-priced item, fabric quality may not always be so great. However, the Kindly bralette felt similar to what high-end bralette. The fabric is soft yet supportive. It gives a good stretch and isn't binding. My personal favorite attribute was how easy it is to get rid of and insert the sustainable pads. Padding inside a bralette isn't for everyone and also the easier they're to get rid of or insert, the better! The support and overall wear from the bralette was enjoyable. I'd be interested to ascertain if, later on, they test out different variations of straps for his or her bralettes. All in all, the bralette is certainly worth it! For that price point and quality, it's a must-have!

The second item I received was the Seamless Medium-Rise Thong. Kindly's thongs are constructed with sustainable and recycled fabric and yarns. These come in medium-rise hipster, medium-rise thong, and rise boy short. My first impression of the thong was the fabric as well. The seamless knit felt flexible and stretchy. I would not characterize it as being 'seamless' just because a seam is apparent. However, the thickness from the fabric warrants a seam. Regardless of this, the overall wear of the thong is extremely comfortable! The fabric is soft and stretchy and doesn't bind. A detail I love about the Kindly products is that they are tagless! Tags could be irritating and bothersome, specifically for intimates so it's great to see that factor implemented in these products. This decreases the material needed for tags. I have to say, just like the bralette, the thong is definitely an item I'd be sure to purchase. The comfort they provide while also being cute and effective makes it a great product!

Kindly is transforming the style industry with this launch. To be the first to behave isn't an easy task. After many years of research, trial, and error, Kindly is here to shake things up. These intimates are the initial of the kind. After a while as well as their brand continues to grow, it would be great to see an expansion in the sizing range of each product to really make it as inclusive as you possibly can. Along with that, experimenting with different designs and colors will certainly entice consumers. The prosperity of sustainable brands which are trying to provide ethical and accessible products is the success of. Now more than ever, producers and consumers must come together to encourage and expand the growth of sustainable living. Our hope is the fact that more brands follows in the footsteps of Kindly to create amazing items that assist in different options than a single.

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