Brands always wish to send free makeup to beauty influencers no matter what kind of following they have. Some brands would prefer to send makeup to micro-influencers because it’s cheaper on their behalf plus they know micro-influencers hold a lot of clout over their loyal and dedicated following. As a micro-influencer, you're able to try out the most recent and hottest makeup and you’ll never find yourself paying for a new eyeshadow palette ever again. It’s a win-win situation. Below, you’ll learn how it can be done.
Becoming a Micro-Influencer For Beauty Brands:
You heard that right. We’re talking free makeup. Interested? Keep reading for more information.
The truth is, you can use your social media accounts to showcase to beauty brands that you know exactly what you’re doing and that you would make for a good micro-influencer to showcase their brand. Here are a few of the key tips to follow to do so effectively.
1. Post About Your Existing Makeup
One of the best things you can do is post about makeup that you curently have inside your makeup box. You need to start posting your preferred makeup across all of your social networking accounts. If you post a selfie or a picture with friends, tag the makeup brands that you are wearing. If you think your makeup looks great, tag the brand and inform them just how much you like putting it on.
A brand wants to know that you are a true fan of their products. If you're already raving about their product, they will realize that you will continue to do so when they send you new product releases. They don’t want people that are questionable or who may not be thrilled regarding their products.
If you don’t currently have makeup from the brands that you would like being an influencer for, you’ll want to try to acquire some. This can be done without spending money if you take advantage of free product samples. You will get samples at your local makeup stores or by requesting them online. This can provide you with some products to utilize so you can start to showcase the way you will be a brand ambassador on their behalf.
2. Use Personal Social networking Accounts
As mentioned, you need to start by making use of your social networking accounts. Unless you are trying to be a major influence, it’s best not to separate things. Carrying this out is only going to lead you to have to start from ground zero. You need to attempt to leverage your overall network and connections. A brandname is only going to be interested if you hold influence over your audience. Starting from scratch and seeking to build a following that has faith in you inside a short amount of time is extremely difficult. Therefore, it’s better to simply stick with your accounts because you likely have lots of relationships, followers, and trust established in it. To inspire new followers you can buy Instagram comments. The greater activity that can be seen in your account the greater it will attract.
While a lot of your friends and family likely aren’t following you since you are someone who delivers excellent makeup advice, usually they won’t mind should you start to use your account to promote brands. Attempt to limit it to 1 of the social platforms which means you aren’t entirely flooding your friends and family’s social networking with sponsored posts.
3. Use The Makeup
This is a very important tip. You’re not really helping anyone when you have a picture of that new lipsticks or lipstick you purchased. While showcasing the packaging is perfectly fine, the majority of people want to see how it looks you. Because of this, you’re likely to want to take a large amount of pictures wearing the makeup you bought or that you simply received.
A brand really wants to realize that you are a good person to send makeup to. To achieve that, you have to showcase how good you wear the makeup and you aren’t likely to position their product poorly.
4. Be Prompt
If a brandname supplies you with some makeup, you have to make sure that you are posting the product promptly. A brand isn’t likely to appreciate it should you post 3 months after they’ve debuted the newest product. They're doing it as being a part of their marketing mix. Due to this, they need influencers that will help push the new product for their respective audience at some point.
If you're in the initial stages to become a micro-influencer, you don’t want to post about old makeup. Instead, you need to keep up with the latest changes and trends. This can help you stay in the light and show brands that you're a regular in the industry.
No follower wants to hear about a 5-year-old Urban Decay pallet. Instead, they want to hear about the most recent releases.
Perhaps the most important thing that you should be doing when you are trying to become a micro-influencer would be to continue to be yourself.
Using your creativity is a good way to make your content unique. It doesn’t matter in case your audience only includes your family or if it’s a bunch of strangers – play the role of yourself.